Once upon a time, in the midst of the global pandemic that gripped the world, a visionary young black woman found herself at the intersection of passion, purpose, and perseverance. Our founder, a native of Ghana, had long been fascinated by the healing properties of the natural resources abundant in her homeland. As the pandemic unfolded, she saw an opportunity to channel her years of research and testing that came from her own desperate attempts to heal and rejuvenate her skin into creating something meaningful for people facing the challenges of stress, uncertainty, and disrupted skincare routines. She tapped into her Ghanaian roots, partnering with a women’s cooperative in a remote village to ethically source butters and oils. These became the core of Bellelana’s formulas.

After countless trials in her home kitchen, Dr. Rubby successfully developed a line of gentle yet potent skincare targeting conditions like hyperpigmentation and eczema in melanated skin. With scientifically-backed botanicals and zero harsh chemicals, Bellelana was born officially in January 2021.